Design with Intention
Piela Creative approaches design as a dialogue, between clarity and emotion, intuition and structure. Every project begins with listening. Every outcome aims to feel effortless, but never accidental. The goal is simple: to create design that feels calm, grounded and alive.
Good design begins long before the first line or layout.
It starts with clarity, understanding what matters, what moves people, and what belongs.
At Piela Creative, every project is built on intuition and thought. We aim for balance between strategy and emotion, crafting identities and websites that connect quietly but leave a lasting impression.
For brands that value feeling as much as form.
What we do
Visual Consulting
Clarity before creation.
Every strong brand starts with understanding what it stands for, how it feels, and what it looks like. Through visual consulting, we find your direction before design begins. Together, we define a tone and visual world that feels right so every choice after has purpose and flow.
Expertise:
Creative direction, Brand audits, Moodboards, Strategy sessions, Visual tone.
Brand Design
Design that feels like you.
Your brand’s identity is more than visuals. It is emotion made visible.
I craft thoughtful, distinctive identities that balance intuition with structure. From logo to color and type, each detail builds a consistent story that feels personal, grounded and memorable.
Expertise:
Logo design, Visual identity, Brand guidelines, Typography, Packaging, Motion design.
Web Design
Where your brand comes alive.
Your website should look beautiful, but more importantly, it should feel right. I design digital spaces that extend your brand naturally online: clean, intuitive and human. Because the best websites do more than inform. They connect.
Expertise:
Web design, UX & UI, Art direction, Copy direction, Development collaboration.
In Good Company
Brands and people who trusted Piela Creative
"I had a clear vision for my brand, and Alexsandra captured it perfectly from our first conversation. The outcome exceeded everything I imagined and I’ve received countless compliments on the visual identity."
Jenna Ronkainen, Dopamine Lab
"Working with Alexsandra was effortless. She quickly understood our ideas and shaped them into a refined visual identity. The result went beyond our expectations."
Oskar Engblom, Ilmakunnas Engblom
"Piela understood what we were aiming for right away. We received versatile materials and templates that we now use across different channels. We’re extremely happy with the final look."
Alexandra Jokinen & Tanja Piha, Suomen lainelautailuliitto
"Our new website is clear, distinctive, and captures exactly the feeling we want to share with our clients. Alexsandra listens carefully, understands quickly, and delivers with precision."
Anne Peisa, Hyvinvointikeskus Louisé
"Working with Alexsandra was smooth and inspiring. She instantly understood my vision and created a brand and visual identity that feel truly my own. The result is perfect — professional, stylish, and authentic. I’ve received a lot of great feedback about it. Alexsandra’s talent, creativity, and warmth made the whole process a joy."
Tiina Lindfors
Meet the designer
I’m the designer behind Piela Creative, known for calm energy, a sharp eye, and a love for thoughtful details. With over eight years of experience across agencies and independent work, I blend intuition with strategy to create brands that feel as good as they look. If you value clarity, warmth, and creativity with purpose, you’ll feel at home here.