dopamine lab
Visual identity and website for a ceramics studio in Helsinki
Dopamine Lab is a creative and community-driven ceramics studio based in Töölö, Helsinki. The studio offers inspiring workshops, courses, and events for clay lovers of all levels.
They needed a distinctive visual identity that would stand out from competitors — one that feels warm, playful, and truly invites people to enjoy the world of ceramics.
challenge
How to turn good vibes into a brand?
As a new studio, Dopamine Lab wanted to build a recognizable and inviting brand that reflects its creative and communal spirit. The goal was to design an identity that feels modern yet handcrafted — something that radiates joy and makes everyone feel welcome.
solution
A modern, handcrafted and joyful identity
The new brand draws inspiration from the textures of clay, organic shapes, and the relaxed atmosphere of the studio. The logo, color palette, and typography were designed to feel warm, approachable, and full of character, just like the people behind the brand.
The website was built to be user-friendly, visually inspiring, and easy to navigate. Visitors can explore the workshops and book their spots effortlessly.
A cohesive visual style across print, digital, and physical touchpoints keeps the brand recognizable and consistent everywhere.
results
A brand that spreads good energy
The new identity captures the joy of making things by hand — the texture of clay, the creative mess, and that unmistakable good feeling that stays with you after a workshop.
Customers have embraced the brand enthusiastically, and it has quickly become an essential part of Dopamine Lab’s identity. The studio’s visual world now brings together its community and inspires creativity both online and in the space itself.
“I had a clear vision for my brand, and Alexsandra immediately understood what I wanted.
She managed to bring my ideas to life even better than I could imagine.
We’ve received so much positive feedback for the visual identity —
all thanks to Alexsandra’s amazing work!”
Jenna Ronkainen
dopamine lab
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